My Work
Product Design. Process Design. Org Design.
Building High-performing Teams
To build a human-centered design capability from the ground up, start by hiring strong generalists. Make inroads where you can, focusing on building relationships and communicating impact.
To evolve a design function, redefine roles, hold fast on following a design process and invest in design operations.
Launching Human-centered Products
Taking a human-centered approach to product development enabled the organization to launch a new product for pharmaceutical sales reps.
Validating client feedback revealed an opportunity to create a new centerpiece app for a connected suite of enterprise tools.
Enabling Design at Scale
To meet growing demands for user research without increasing the size of the research team, we developed a framework for when to democratize research and when to leverage experts.
We built a Design System to improve design outcomes and speed the product development process, freeing designers and developers from routine production work.